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About the Event
Get way out in front of the trends in this discussion with a stellar panel, with expanded audience participation time.
Will you, in your role as print producer, evolve in the long run with industry trends?
In the first session in this series, we explored how advertising print production might change in the near future. The boundaries between traditional diverse roles and responsibilities will continue to blur. Focus on bringing value to clients’ brands will increase. Education and awareness of shifting technologies will be critical to a successful career.
In this session, we’ll open the time window further, exploring these themes and new ones as well, from new perspectives. How far can print go as a medium? Will anyone specialize in print alone? How truly “cross-channel” can a producer be? What technologies will require in-depth knowledge, and what will become completely automated? How far will high-speed digital printing go, and how fast?
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Panelists
Joe Duncan
Senior Vice President
Leo Burnett USA
Lynn Grillo
Manager, Channel Technical Sales
Adobe Systems
Kimberly Meyers
Director, Marketing Communications
XMPie
Patricia A. Sorce, Ph.D.
Administrative Chair and Fawcett Distinguished Professor, School of Print Media
Rochester Institute of Technology
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