Keeping Print a Vital Advertising Medium - Joint P3/APC LUNCHEON

Details

Tuesday, February 13, 2007 Doors open at 11:30 AM The Yale Club, 50 Vanderbilt Avenue, NYC $65.00 for APC Members/P3 Members $75.00 for Non-Members $75.00 for Walk-in APC Members/P3 Members

How to Register
Contact: P3 Office at (212) 334-2106 to inquire about space availability and arrangements.

To register use the P3's Online Event Registration Form or download the printable pdf and fax or mail to the P3 office. Online registration closes at 3 PM on the day preceding the event.

You may also fax your registration form to 212.431.5786.

About the Event
The business press is full of doom and gloom about how the Internet is eating everyone’s lunch when it comes to stealing print advertising dollars. But Jim Mikol sees it differently! The trade press reported 2006 as another flat year (3.8% increase) in advertising in magazines, but, as Sr. Vice President & Director of Print Management at Leo Burnett U.S.A., Jim is convinced that we can reverse the current trend in print advertising.

Join us for a Joint Luncheon Program, sponsored by P3 and the Advertising Production Club, on Tuesday, February 13th, when Jim confronts the different trading partners’ points-of-view—from the brand owners to the media buyers to the agencies to the publishers—and reveals his conclusions on the best way to partner to move forward and increase the amount of advertising coming through the door.

Key points Jim will address include:

• How are traditional production and studio operations being positioned in their agencies or publishing environments

• What does the managing professional need to know and where can he/she can find industry resources

• The new media/web production space

Jim brings a different slant on this critical subject. With more than 20 years at Kraft Foods and another 10 at Leo Burnett in Chicago, one of the biggest print advertising agencies in the US (with a close association with StarCom, the Publicis media buying group), Jim’s unique perspective is a must-hear for anyone involved in the business of advertising production!

Event Sponsors

P3/APC Reservation and Cancellation Policy
APC does not accept telephone reservations for its events. Fax, email or online registration is required. APC accepts American Express, MasterCard, VISA, checks, money orders and cash.

Cancellations must be received before 12:00 noon of the day preceding the event date (except where noted) in order to qualify for a refund.

No-shows will be billed. If you are unable to attend, please notify the office so someone else can take your place.