Mobile Marketing: What is it + Why U should care + How U can benefit


Details

Thursday, May 20, 2010
8:15AM – 10:00AM

NYU-SCPS
Midtown Campus
11 West 42nd Street
Breakfast will be provided

APC Members:
$35 for Individual Tickets

Non APC Members:
$45 for Individual Tickets

Students:
NYU Students are admitted FREE .(With valid ID)


About the Event
Mobile marketing has finally made its grand entrance onto the big stage, embraced by brands, agencies, and consumers. Google, Apple, Microsoft, Dell, HP, all the major advertising agencies and most leading advertisers are now firmly in the game. The race has begun.... So step back and ask yourself a few questions: So what? Why should I be concerned about this? Will it last? How will this impact my career? And how can I leverage this medium to help my customers and my overall business today?

These questions and more will be answered by a group of very talented industry leaders. Ansley Dunn, NYU Assistant Director, M.A. Program, Graphic Communications Management and Technology, will moderate a panel with David Spear, EVP, Sales, Marketing & Business Development, LSN Mobile and other industry players, offering their experiences and perspectives on mobile marketing. These individuals will provide a 360 point of view on mobile marketing from agency to mobile technology provider to brand to consumer.

Don’t miss this exciting, informal, highly interactive session…we guarantee you’ll learn a lot and have some fun.

Breakfast will be provided.

Oh, and BTW, make sure you bring your mobile device and keep it on during this session...


Event Host

For information about the M.A. Program in Graphic Communications Management and Technology at NYU-SCPS, please contact Bonnie Blake at 212-992-3222 or bonnie.blake@nyu.edu or visit www.scps.nyu.edu/gcmt

 Download Program Brochure



APC Reservation and Cancellation Policy
APC does not accept telephone reservations for its events. Fax, email or online registration is required. APC accepts American Express, MasterCard, VISA, checks, money orders and cash.

Cancellations must be received before 12:00 noon of the day preceding the event date (except where noted) in order to qualify for a refund.

No-shows will be billed. If you are unable to attend, please notify the office so someone else can take your place.

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