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About the Event
Have you been told that having fewer newspapers means more trees get saved? Do you or your customers think that going digital will save those trees? Show us those trees!
Come and hear industry expert Don Carli debunk the myths that are attacking the print industry, and how print can establish itself as an eco-friendly media space.
Don will also discuss the carbon footprints of different media types and how many billions of tons of greenhouse gas emissions are associated with them.
In addition he will cover some of the exciting new print/digital hybrid "ARvertising" applications that promise to combine the strengths of print & digital media.
Don will also teach us about the principles of system thinking and tools for life cycle analysis, and how they can be used to meet growing demand for carbon neutral media and sustainable media supply chains.
Most importantly, Don will inform us about the opportunities & challenges the economic recovery is likely to present for advertising production professionals. Please join us for APC’s first educational session of the new year on October 27th. You’ll come out of it with a better understanding of how we can be both sustainable and successful at the same time.
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About Don Carli
 Don is Senior Research Fellow with nonprofit Institute for Sustainable Communication (ISC) where he is director of The Sustainable Advertising Partnership and other programs addressing sustainable marketing, advertising, corporate social responsibility, enterprise communication, innovation and sustainable sourcing. He is also Executive Vice President of SustainCommWorld LLC , Sustainability Editor for Graphic Arts Monthly Magazine, Printing News and a contributing editor to Actual Grafisk Information magazine in Sweden. For over 20 years Don has been a management consultant and senior advisor to advertisers, publishers and Fortune 1000 brands including Adobe, Dupont, Hewlett Packard, Kodak, Sun Microsystems, Time Incorporated, Xerox and The Economist. Don is an Alfred P. Sloan Foundation Industry Studies Program Affiliate Scholar and has been an invited lecturer at NYU, MIT, Clemson University, California Polytechnic University, Columbia University and The City University of New York, as well as a keynote speaker at numerous industry conferences.
Don will also teach us about the principles of system thinking and tools for life cycle analysis, and how they can be used to meet growing demand for carbon neutral media and sustainable media supply chains.
Most importantly, Don will inform us about the opportunities & challenges the economic recovery is likely to present for advertising production professionals. Please join us for APC’s first educational session of the new year on October 27th. You’ll come out of it with a better understanding of how we can be both sustainable and successful at the same time.
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