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About the Event
Come and participate in a discussion with panel experts on how cost consultants are changing the landscape of client, agency and vendor relationships. Are these aggressive buying programs assisting clients in developing their brands or simply driving costs down? What are the long-term effects we can expect from firms like Williams Lea, WorkflowOne and InnerWorkings? Who is the true beneficiary? From an agency perspective, who will initiate purchasing – agency or client? How will the interaction between cost consultants and the agency be handled?
Join us and we will look for the answers together.
Speakers include:
Shelley Landgraf, CEO, The Landgraf Group
Shelley Landgraf brings to The Landgraf Group a 360° perspective on the business of advertising production. Skills honed from her 25 years of experience make her uniquely qualified for this occupational niche. These include acting in hundreds of commercials as a child, bidding and on-line producing at The Burbank Studios backlot, agency production for clients like General Mills, and direct consultation to numerous Fortune 100 advertisers both domestic and global. Quite clearly, Shelley brings a depth of understanding and creative problem solving to commercial production few can claim.
Independently, Shelley began production consulting in 1995 to Kraft Foods in Chicago. In this position she worked with over 25 Marketing Groups and five advertising agencies. Soon recognizing the challenges and opportunities of working with such a prominent and prolific advertiser, Shelley introduced inter-agency programs, best practices.
Over time she conceived and developed a nationwide cost and information collecting system for use across all domestic agencies, as a solution to collecting production information by category, geography, agency, brand and director.
In 2004, Shelley was granted full responsibility for the entirety of Kraft Foods consultation nationwide. This precipitated the creation of The Landgraf Group. Now, The Landgraf Group works with hundreds of marketing groups and twenty advertising agencies on both global and national Kraft Brands. Given the sheer volume of her responsibilities, she relies on an outstanding team of domestic and global production professionals, each uniquely qualified in their own right.
Shelley is an actively involved member of the ANA Production Management Committee (www.ana.net)
George Ashbrook, Head of Operations, E-Graphics (a division of TBWA Chiat Day)
George has worked in the production for over 17 years, since the days of hot metal and, in his case, hair. He also worked across the pond on a small island in the Atlantic.
Prior to joining TBWA\Chiat\Day New York in October 2005, George worked with such leading agencies as M&C Saatchi, Grey, McCann Erickson and TBWA. However, agencies were either his clients or his competitors or, often, both. He joins us from a successful background with Wace, Seven Worldwide and Schawk. Thus, he’s truly a poacher turned gamekeeper and provides TBWA with a unique insight and perspective on the production sector.
During his 10 year tenure with Seven Worldwide, he worked across many disciplines and wore many hats - Imaging Coordinator, Client Services Manager, Account Director and Operations Director. He worked directly with corporate clients, consistently delivering more production bang for P&G’s buck when budgets were cut and exceeding speed-to-market and efficiency goals of Tesco, one of the world’s most demanding retailers.
After successfully managing the acquisition by Schawk, he left a Managing Director role, 140 staff, a $40m P+L and the sunny climes of the UK for a real challenge - to manage the in-house pre-media and production departments of the world’s leading creative agency at the center of the advertising world. Since then he’s helped it develop into a truly world-class operation to rival any independent shop out there, streamlined and efficient, but above all, integrally supporting and adding value to the creative process.
Brand/Corporate Experience: Absolut, Mars, Procter and Gamble, Coty, Unilever, Sony, Electronic Arts, Ubisoft, Honda, Mitsubishi, Ford, Wyeth, Johnson and Johnson, Tesco, O2 Mobile, British Airways, British American Tobacco, InBev, Lasmo Oil, Sprint.
Gary M. Pawlaczyk, Senior Vice President Sales & Marketing, Pictorial Offset Corporation
Gary M. Pawlaczyk is the Senior Vice President of Sales and Marketing for Pictorial Offset Corporation. Pictorial is the leader in addressing environmental issues affecting commercial printing for over 25 years, and the nation’s largest privately held, single-facility printing and brand communications company. Pictorial’s annual revenues have doubled in the seven (7) years that Gary has been in charge of the company’s sales and marketing efforts, from $40 million to a $80 million.
Gary earned a Bachelor of Science degree, with High Honors, in Printing Management and Technology from Rochester Institute of Technology in 1983 and has been a senior sales and marketing executive for some of the nation’s largest and most prestigious graphic arts companies.
Gary, who lives with his wife Jann and her three daughters in Franklin Lakes, New Jersey, is actively involved in organizations working to improve the quality of life both in the graphic arts industry and in his community. Gary serves as a director on the board of the Advertising Production Club (APC) and P3 (Partnership in Print Production), is actively involved in the Franklin Committee for the PIA, and is an expert speaker and panelist at many key industry forums and conferences.
Duane "Dax" Alexander, Senior Creative and Marketing Operations Executive
Williams Lea is the market leader in providing solutions that help today’s global firms better innovate and control the way they communicate both internally and with their customers. With over 15 years of experience in marketing, creative design, and advertising and a solid track record of supporting the marketing and communications needs of Fortune 100 firms, my role at Williams Lea is help global firms better manage and direct marketing subfunctions, including editorial, design and production in ways that improve quality, compress time to market, enhance customer brand experience, and reduce cost.
His firm has implemented complex, creative and marketing solutions in established and emerging markets for some of the world's most recognized brands.
His specialties include:
Business process management of marketing subfunctions:
• Graphic design
• Premedia and prepress
• Composition and production
• Multimedia / intranet / internet development
• Enterprise content management
• Print management
• Campaign or project management and administration
• Warehousing, stock management and logistics
• Fulfillment and distribution
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