Cut Through the Green Fog with APC and P3

For Immediate Release: Joint Press Release
Advertising Production Club of New York
P3
Pictorial Offset Corporation

PICTORIAL, TIME INC. AND EASTMAN KODAK SPEAK ON APC/P3 SUSTAINABILITY PANEL: FIGHT GLOBAL CLIMATE CHANGE
 
Carlstadt, NJ, November 13, 2007 -- Pictorial Offset Corporation highlighted their environmental efforts during an Advertising Production Club of New York (APC) and Partnership in Print Production (P3) seminar on Monday, November 5, 2007 at The Yale Club in New York City.
 
Don Carli, Institute for Sustainable Communication, Senior Research Fellow, moderated the keynote panel, “Fight Global Climate Change by cutting through the Green Fog” which focused on sustainability issues in printing and advertising.  Speakers included David Refkin, Time Inc., Director of Sustainable Development; Gary Pawlaczyk, Pictorial Offset Corporation, Senior Vice President, Sales & Marketing; and Nick Patrissi, Eastman Kodak, Manager Market Development.   
 
The panel discussion generated great interest from the large audience at the Yale Club in New York City, with David Refkin focusing on climate change; Gary Pawlaczyk on how doing the right thing can also be good for your business; and Nick Patrissi making the connection between sustainability and technology. 
 
With such an enthused and knowledgeable panel, the audience was truly engaged in the dialogue about what the key issues are, and what are some practical implementation steps for both our professional and personal lives.  This brought the much debated topic down to a personal level for the audience; broadening their horizons on the easy ways they can put their best foot forward to help environmental sustainability, as opposed to intangible abstract ideas.

About the Advertising Production Club of New York:
With over 75 years of providing a forum for continuing education, professional development and industry networking for its members, the Advertising Production Club of New York (APC) is the New York metro area’s premier member-supported trade association for the advertising production community.  Members include a broad spectrum of professionals in the graphic arts industry – print buyers, imaging and pre-press producers, ad agency managers, art directors, creative services directors, graphic designers, studio and project managers.  To learn more about the APC, please visit www.apc-ny.org.  

About the Presenters
Moderator: Donald Carli
Don Carli is Senior Research Fellow with the non-profit Institute for Sustainable Communication where he is the Technical Director for the ISC Sustainable Advertising Partnership. Mr. Carli is an Alfred P. Sloan Foundation Industry Studies Research Affiliate scholar and a member of the faculty at the City University of New York in the New York City College of Technology Department of Advertising Design and Graphic Arts. Don is also CEO and Principal of Nima Hunter Inc., a marketing research consultancy founded in 1986 that offers strategic planning, market research, technology assessment and marketing advisory services to clients on a worldwide basis.

Don has conducted major international studies addressing environmental management, corporate social responsibility, and sustainability, quoted in Fortune Magazine and the New York Times. He is an Alfred P. Sloan Foundation Industry Studies Affiliate, a member of AIGA, The Professional Association for Design, a board member of the AIGA center for Sustainable Design, the Gravure Association of America, and a member of the Institute for Supply Management.

Speaker: Lewis Fix
Lewis Fix serves as Senior Director of Business Development for Domtar. Domtar is North America's largest producer of uncoated printing, publishing, consumer and specialty papers. In this role, he directs the sales, promotion, and product development of Domtar's line of environmentally and socially responsible papers: Domtar EarthChoice. Lewis also manages Domtar's relationships with their Environmental NGO partners, setting goals for continual improvement at Domtar.

Lewis has spoken throughout North America on subjects such as Forest Stewardship Council (FSC) certification, corporate and NGO relationships, and sustainability in the paper and forest products industry. He is also Domtar's representative on FSC's Economic North Chamber, and works closely with Domtar's forestry and fiber procurement groups.

Speaker: Nick Patrissi
Nick Patrissi is a print and technology ambassador for Kodak Market Development. Working with Kodak business regions and Strategic Product Groups, Nick's mission is to provide education on industry trends, issues, opportunities and build brand awareness of Kodak business solutions for the creative and enterprise market segments.

Nick's Graphic Arts career spans 28 years in sales and marketing roles for industry leading companies including 3M Company, Imation Enterprises, Creo and Eastman Kodak. Nick is an adjunct lecturer at New York City College of Technology, PACE University lecturing on color theory, Color Management, Sustainability and various advanced topics in Graphic Arts. Industry recognition includes several professional awards including the Gamma Gold Key Award, the P3 Luminaire Award, the NYCT Founders Gold Medal & Citation Award, APC APPY Award, and the Graphic Arts Good Scout Award.

Speaker: Gary M. Pawlaczyk
Gary M. Pawlaczyk is the Senior Vice President of Sales and Marketing for Pictorial Offset Corporation. Pictorial is the leader in addressing environmental issues affecting commercial printing for over 25 years, and the nation's largest privately held, single-facility printing and brand communications company. Pictorial's annual revenues have doubled in the six (6) years that Gary has been in charge of the company's sales and marketing efforts, from $40 million to $80 million in 2006.

Gary earned a Bachelor of Science degree, with High Honors, in Printing Management and Technology from Rochester Institute of Technology in 1983 and has been a senior sales and marketing executive for some of the nation's largest and most prestigious graphic arts companies.

Speaker: David J. Refkin
David J. Refkin is director of sustainable development at Time Inc., overseeing the company's environmental and sustainable development activities. In particular, he focuses on forestry, including Time Inc.'s Certified Sustainable Forestry Program, recycling, global climate change and on promoting the economic, environmental and social responsibility components of sustainable development throughout the company.

David also represents Time Warner as its liaison delegate on the World Business Council for Sustainable Development and is currently Time Inc.'s representative on the Paper Working Group, a group of 20 companies promoting the availability of environmentally preferable paper. David serves on the board of trustees of the H. John Heinz III Center for Science, Economics and the Environment, and is also a member of the board of directors of the National Recycling Coalition.