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About the Event
Get up and GOE™ to this important session to hear the latest information about a revolutionary change in the industry color standard. Last year, Pantone made the dramatic announcement that the 45-year-old PMS color system we all know, would be supplemented, and perhaps replaced, with a completely new system called GOE™.
Come hear Pantone’s VP Sales & General Manager, Buzz Apostol, update us on what the new system is, how it affects anyone involved in using or specifying colors, and what the future holds for the Pantone color standards. A panel representing the interests and perspectives of agency creative and production staffs, printers, and ink companies will also engage Buzz to answer some of the most pressing questions we all have about how this major change will impact each of us.
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